Building your personal brand
Whether you are looking for a job, pushing for a promotion, trying to start your own company, or looking for a date to your sister’s wedding, building your personal brand can be of great help. This week’s blog can help you with the above three listed professional goals. Regarding your sister’s wedding, you’re on your own. Your personal professional brand is your reputation in the workplace. Do they like you? Do they respect you? Do they think you’re honest, ethical, hard working, and so on? A second aspect of your professional brand is your accomplishments and credentials. Let’s talk about them both. You build a quality reputation by trying your best, being helpful, and treating people with respect. From a knowledge and technical perspective, it means being very good at what you do. For example, if you are a Java developer, be the best Java developer you can be. By best, I don’t just mean trying hard. Being your best also means keeping up on the latest technology upgrades, trends, products, vendors, techniques, and methodologies in your professional area. Lastly, it means sharing this knowledge with those you work with. It’s this combination of deep knowledge and a willingness to share that transforms you from just a programmer, using the Java example, to a thought leader. Regarding your professional credentials, they can be categorized in the following ways: Business accomplishments Educational credentials and certifications Industry activism Your business accomplishments can be accumulated by doing your job well and keeping a list of [...]