Class Description
Storytelling for Business Success
This Storytelling for Business Success course is designed to provide the knowledge, skills, tips and tricks needed to craft influential and effective business-related stories, that can be delivered alone as needed, or as part of a larger, more formal business, presentation.
The participants will learn audience analysis, traditional and business-specific story structures, how to incorporate these stories into business presentations, and how to deliver them both in-person and virtually.
Course Objectives:
Upon completion of the Storytelling for Business Success course, students will be able to:
- Analyze their audience to understand their motivations, needs, and interests
- Develop structured stories and presentation in different formats, based on the topic type and business objectives
- Incorporate stories into formal presentation as needed
- Deliver the story itself or within a larger presentation either in-person or to a virtual audience
Duration:
- One day
Class Topics include:
- Initial Thoughts on Business Stories
- Audience Analysis
- Useful Tools from Non-Storytelling Disciplines
- Story Structures
- Building a Presentation
- General Presentation Delivery
- Virtual Presentation Best Practices
- Influence Techniques that Maximize Presentation Success